Friday, July 22, 2011

Concept & Proposal: The Metaphor & Message

Concept

I chose the travel lodge as my subtopic. The reason was because during the trip, I captured not only the interesting sites but also the surroundings. I also went walking on the streets with my friend. It was adventurous! I love the feeling of walking around the new places (despite some mishaps).

So, for this application, I want to give my audience the sense of adventure when they decide to go to Penang. In this application, the travel lodge will consists of information and pictures; similar to a gallery and pamphlet. Of course, for the parts on the interesting places to visit, I will only state a few tidbits about them in order to give the sense of curiosity to my audience, which I hope will lead them to go to the said places.

My Target Audience

-Aim: Youths (17 - 25 years old)
- Specifically tourists

Reason I chose these as my target demographic is because around this age group is where people became more mature on their mindset and thus enabling them to understand and appreciate things better. Of course, that depends on their own understanding capabilities.

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